Incubate your Brilliance

The Startup Hustle bootcamp will build entrepreneurial skills that will support you in the discovery and growth of your entrepreneurial journey. By enrolling in this program you will get access to methodology, assignments, guest speakers, and mentor connections that will stretch your ideas with insights that can lead to remarkable breakthroughs.

Check out the details and Q&A below and email us at if you have questions.

Join us and create something great.

How it Works

Each week, you can expect learning sessions, in person speaker events, worksheets, and insights.  Anytime, anywhere learning lets you control the timing of your work, while in person sessions build community connections.  Assignments will culminate in an optional demo night event where you can pitch your business to the community.  Check out the program details below.

Week 1: How to Understand your Customer

You’ll learn how successful startup entrepreneurs approach the rigorous demands of business building.  We’ll talk about business models and provide tips about focus areas in your startup journey.  This is your first chance to learn a couple of tools that will help you understand customers and how to stretch for better ideas.

Week 2: Discovering your Customer

Understanding your customers puts you in a strong startup position.  You will be focusing on gathering actionable intelligence about customers, including interviews and observation. You’ll work on talking to 10 qualified customers.

Week 3: From Idea to Customer

You’ll learn about customer-solution pairs and how to create maps of strategic design targets.  This is another place where you can stretch your thinking and perhaps come up with super ideas that propel your business forward.

Week 4: Prototyping and Testing Assumptions

It’s clarity time!  By now you have a good idea about your customers function and emotional needs.  You’ve  diligently explored business possibilities.  Here is your opportunity to commit to your business’s value proposition.  It’s also the place where you build out the framework of how this new entity will function.

Week 5: Iterate, Iterate, Iterate

Building on everything we’ve learned to date, this week is all about collecting data and refining your understanding of the business.  You’ll continue to talk with your customers and test the assumptions that you made in previous weeks.  You’ll make changes (some big, some small) to your business based on what you’re uncovering.  You’ll continue to answer the questions, “Does my business solve a problem?”  “Are my customers who I think they are?” “Are they interested in my solution?”

Week 6: Pitch Practice

As you grow your business, you’ll need to communicate it to many different types of folks.  You’ll need to clarify what problem you’re solving for co-founders, mentors, and investors.  In this week, we’ll practice standing in front of an audience and clearly articulating your business with a slide deck.

Frequently Asked Questions

Who is this for?

This program will assist anyone looking to develop core entrepreneurial skills that will make remarkable impacts on your endeavors.   Whether you’re launching from the idea phase, or have existing prototype developed, this program will provide tremendous insights to help you on your journey.  In addition to anyone in the general public, student teams are encouraged to participate.

What can I expect?

Building a business is a little science, a little art, and a lot of focused determination. We want you doing your best work and learning important approaches to building your business. This is not a sit-and-get model of learning.   It’s practical and interactive.  We’ve combined experiences, weekly workshops, and real life case studies to give you a better opportunity to bring your business to life.  There’s a lot to do, so expect a busy six weeks that brings clarity to the science, a sense for the art, and support for the determined business builder (that’s you!).

How will Startup Hustle help me?

You will learn to:

  • Stretch your thinking.
  • Use a business-building framework…a roadmap and wheels.
  • Trust your customer to give you clues about your business.
  • Give and receive important critiques from friends.
  • Find clarity in your business idea.
  • Connect with mentors
  • Recognize the importance of your work.

What is the time requirement?

To reach the full potential of the program, each team member should budget  around 15 hours per week.

How much does it cost?

This program is $149 for Hacker Lab members and Sierra College students.  The fee for non-members is $300 which will be collected after you’ve been accepted.

Why are we doing this?

We believe that entrepreneurs are the driving force that shape our culture, economy, and environment.   By inspiring and equipping people to take the entrepreneurial leap, we will seed innovation and create an extraordinary impact in our world.

What are the program dates?

We’ll follow the below timeline of events:

Sep 16: Application Deadline

Sep 22: Notify Accepted Teams

Sep 29: Week 0 – Welcome and Getting Started

Oct 6:  Week 1 – How to Understand your Customer

Oct 13: Week 2 – Discovering your Customer

Oct 20: Week 3 – From Idea to Customer

Oct 27: Week 4 – Prototyping and Testing Assumptions

Nov 3: Week 5 – Iterate, Iterate, Iterate

Nov 10: Week 6 – Pitch Practice

Nov 17: Week 7 – Demo Night

Additional questions?

Email us at

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